Real-time bidding the auction system|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids on ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their message is displayed to a

Push notifications have emerged as a effective tool for cultivating user engagement in the digital landscape. By sending timely and targeted messages directly to users' devices, apps can hold their attention and prompt desired actions. When, crafting effective push notifications requires a strategic approach. Understanding user behavior and prefer